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Plant-based meat is on the rise.
These days, major meat producers like McDonald’s and Maple Leaf Foods are racing to enter the alternative protein market as more and more Canadians cut down on meat in their diet.
In the first half of 2020 alone, more than $1.4 billion was invested in alternative protein companies.
But while eating less meat is considered essential to help keep global warming under the 1.5 C limit set out in the Paris Agreement, not all plant-based meats are created equal, Marc Fawcett-Atkinson reports.
And the sustainability of these meat-free alternatives is not a given, especially when it comes to evaluating industrially produced, plant-based proteins.
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