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Rachel Notley needs to hit the panic button

Rachel Notley addresses the Economic Club of Canada in Ottawa in 2019. File photo by Alex Tétreault

There are still more than three months until the next provincial election in Alberta, assuming Premier Danielle Smith sticks with the scheduled May 29, 2023 date. But if you’re an NDP supporter, much less one of its senior strategists, the latest in a series of favourable polls for the government should have you worried. Smith has managed to pull her party out of the tailspin that former premier Jason Kenney was piloting and looks increasingly like she’ll be able to land on the electoral runway in one piece.

This can't be the outcome NDP stalwarts imagined just a few months ago when Smith won the leadership in a surprisingly unconvincing fashion. Her penchant for saying outrageous things — “spacewalks,” as Calgary Sun columnist Rick Bell has taken to calling them — and obvious kinship with the province’s anti-vaccine movement made the NDP’s strategy obvious: stand back and wait for the new premier to step in it. After all, given her past, it was only a matter of time.

Instead, Smith has largely abandoned her lunar excursions and focused instead on appealing to a broader swath of Albertans. Yes, she tossed a few ideological bones to the far right, firing former chief medical officer of health Dr. Deena Hinshaw and appointing Preston Manning to run a ludicrous COVID-19 inquiry. But by and large, her focus has been on the things Albertans (and especially Calgarians) care about: creating jobs, funding social programs and picking fights with Justin Trudeau.

The federal government has been conspicuously accommodating there, both by advancing its clumsily titled “just transition” legislation and occasionally clapping back at Smith’s predictably overwrought interventions.

As I wrote a little while ago, it almost seems like the feds want Smith to win the next election as much as she does. Either way, this has forced the NDP to try to match, or at least mitigate, Smith’s anti-Ottawa rhetoric. And as we saw with NDP Leader Rachel Notley’s belated criticism of the just transition legislation or her description of Alberta’s oil and gas sector as “the world’s most progressive energy producer,” it comes off with all the authenticity of a third-rate cover band.

Rachel Notley's NDP is suddenly trailing the United Conservative Party — and the provincial election is just a few months away. Can she turn things around before it's too late? Columnist @maxfawcett writes for @NatObserver

The results speak for themselves. In a new Abacus Data poll, Smith’s United Conservative Party is now polling ahead provincewide, with more than half of the undecided former UCP voters they identified in December coming back into the fold. “As of now, Danielle Smith appears less risky than she did to many in December,” Abacus CEO David Coletto wrote. “The UCP’s effort to rebuild its landslide-creating coalition is bearing fruit. There are still plenty of Reluctant UCPers to convert, but they are much closer to locking in re-election than appeared when we last measured opinions in December.”

For anyone who worked on (or even near) the 2013 BC NDP campaign, this is probably triggering some political PTSD. In that election, they went into the writ period with a double-digit lead over the BC Liberals, who had swapped out their own unpopular leader (Gordon Campbell) for a charismatic ex-politician-turned-radio-host (Christy Clark).

An internal report commissioned by the BC NDP in the wake of its unexpected defeat described the path to victory for Clark’s Liberals — one that sounds awfully familiar to the one Smith is trying to walk right now. "While their promises were paper-thin and their track record as a government was deplorable, their strategic approach in the campaign was to downplay all of those weaknesses and emphasize a message that played well with voters. In the end, it worked."

If Notley’s NDP wants to avoid repeating this history, they have to stop running the same sort of cautious and complacent campaign that Adrian Dix did back in 2013. Counting on Smith to put the puck in her own political net isn’t going to get it done, even if the odds are in favour of it happening. And letting her frame the debate is a good way to lose control of it, as anyone who ran against her for the leader of the UCP last year can attest.

They also need to stop running a campaign that’s better suited for downtown Edmonton than suburban Calgary. Trying to scare voters about the UCP’s nefarious plans for public health care probably plays well in a city whose economy is driven by government services and employees, but it’s far less likely to resonate in the swing ridings in non-downtown Calgary that will determine the election outcome.

That’s especially true when attitudes about health care are shifting faster than they have in generations. According to a January Ipsos poll, 59 per cent of Canadians support the idea of private delivery for publicly funded health services. “This is the first time I can recall in which you actually got numbers like that, where you’d have a majority of Canadians saying they’re open to considering private methods of delivery,” Ipsos CEO Darrell Bricker told Global News. You can be sure that those numbers are higher in Calgary than they are in Edmonton.

There’s still time for Notley to read the room, course-correct her campaign and tell a compelling story about the province’s future. She could take control of the narrative by announcing her plans for the province’s massive $12-billion budget surplus or the combined $10.9 billion it’s expected to post over the next two years. She could take a much harder stance against the massive giveaway Smith is planning to deliver to the province’s oil industry — one that starts at $100 million and could eventually reach $20 billion. And she could get ahead of an announcement on a new arena deal that feels imminent, one that could paint her into another tough corner when it comes to winning over Calgary voters.

Either way, she needs to do something different.

The BC NDP eventually recovered from its 2013 debacle, forming government and then winning a crushing majority in 2020. But that was under a new leader and after four more years of a BC Liberal government. History may not repeat itself, but it sure seems like it’s setting up to rhyme come this May.

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In reply to by Alex Botta

In reply to by Alex Botta