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Poilievre’s pasta politics are flawed

The price of food has risen by roughly 10 per cent this year — largely because of economic forces beyond Canada's control. Photo by Andreas Breitling/Pixabay

Pierre Poilievre is jumping into the politics of pasta disinformation.

The Conservative leader's Twitter account on Thursday posted a meme showing two plates of spaghetti. One is nearly overflowing, coated with tomato sauce, cheese and basil, with the caption "Before Trudeau." The other plate is sparse — fewer noodles, no sauce — with the caption "Now."

In a short text above the image, Poilievre takes aim at inflation, suggesting "Trudeau's Canada" is "costing more" and "getting less." The meme is a clear jab at the federal government that aims to draw a link between Liberal policies, soaring inflation and food security.

Problem is, the meme is inaccurate. While food prices have soared by about 10 per cent this year, their eye-watering rise has largely been driven by forces outside any Canadian government's control.

Conservative Party of Canada Leader Pierre Poilievre is now jumping into the politics of pasta disinformation. #Inflation #Politics

"Canada is certainly not unique," said University of British Columbia agricultural economist James Vercammen. "It's a global phenomenon, and what's driving inflation here is driving inflation in other places. [Prime Minister Justin] Trudeau doesn't have anything in particular to do [with] it."

The higher cost of food has been partly driven by the war in Ukraine, which has impacted the price of fossil fuels and staple foods like oilseeds and wheat. Higher energy costs have reverberated throughout the supply chain, making it more expensive for companies to do everything from shipping their products to producing glass food containers.

Food is particularly sensitive to inflation, and governments have relatively few tools to deal with high costs, he explained. Offering programs that try to offset the higher cost of food with direct subsidies or other types of savings, like funding to reduce child-care costs for families, is one of the methods governments can help people afford food.

The pandemic-era income subsidies many countries — including Canada — implemented to help people whose livelihoods were impacted by public health restrictions have also contributed to overall inflation, he said. The measures put "cash in people's pockets," driving up demand that stressed an already fragile supply chain.

That pressure, in turn, drove up inflation, though he said rising interest rates have since started pushing it down. Canada's inflation rate has declined in recent months since reaching a high of 8.1 per cent in June, according to Statistics Canada.

Poilievre's tweet correlated these rising costs and the Trudeau government's tenure. The approach "skew(s) the facts in a way that causes doubts in people's minds," Vercammen said. Even if the Conservative leader knows what he's saying is untrue, the emotional impact that comes from memes like the pasta post lets him "get some (political) mileage out of it."

It appears few have fallen for Poilievre's spin. Replies to the tweet crucify the correlation with everything from a focus on grocery chain profits to data on the causes of inflation. Even Poilievre's meal was attacked, with one self-described Italian user claiming to be "offended" by the choice.

The Conservative leader did not return a request for comment by deadline. At the time of publication, the tweet had been retweeted over 1,500 times and received more than 8,400 likes. Saucy or not, pasta disinformation was trending in Canadian politics.

"That's the kind of game he plays," said Vercammen.

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