Shannon oversees CCPA–BC’s extensive communication activities, which range from media strategy to online and offline public engagement efforts.

Shannon also undertakes and coordinates communication-related research. Her research interests include social movements, framing, environmental communication, and democratic capacity. Outside her day-to-day work life at CCPA, Shannon has taught in the School of Communication and Culture at Royal Roads University, is a trainer for Next Up (a leadership program for young people committed to social and environmental justice), volunteers on the board of the Wilderness Committee, and provides pro bono communication support to other social change groups.